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Content Creation & Ongoing Support

Keeping the content flowing for your app and more.

Communicating with an audience is really one of the most important elements of any organisation now. Because there is such a broad range of media that professional communicators are required to use there is a never-ending burden to create new content.

This is true for social media platforms and it is certainly true for maintaining a community app. Any content we create can be recycled across your other platforms. In Gravity provides content support to its clients in the following ways:

  • Survey and interview stakeholders to generate content leads
  • Writing of articles using our quick article template
  • Production of videos using our short clip template
  • Statistical stories based on surveys
  • Content research
  • Promotional emails

Our ONGOING SUPPORT packages include varying levels of content creation.  If the scope of content is greater than what our packages offer a project solution will be tailored.

PACKAGES
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Survey Stakeholders

We engage with your app users to seek stories about “the people”.  This provides leads for news articles and will feature good news stories and achievements.

Content Research

We use all the tools we have at our disposal to support you in putting together a steady stream of news content.  With a focus on app users, you leverage your greatest asset.  Your audience!

Video Production

We will convert articles to video using a basic video template and production tool.  These clips will be stored at your own youtube account.  See example above.

Statistical Stories

We use the apps built in data tracking and surveying tools to gather interesting data about app users.  This is used to write a statistical article that can then be shared both within the app and externally.

Article Writing

Using a template format we will write and edit articles about your app users or around topics that you provide to us.  They are short news articles consisting of an introduction sentence, three key points and a conclusion sentence.

Promotional Email

Using a basic Promotional Email platform we can use template emails to help you promote the app to your databases.  In addition to providing app download instructions emails may feature some of the latest articles.

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